what's in a name?
How much thought do people put into the names they choose for their products, their businesses or their children?
Sometimes I wonder.
I got myself in a lot of trouble once by going on a rave about the Afrikaans habit giving children surnames as first names.
"How can they do that?" I asked. "Its just awful. I mean, can you imagine looking at your baby and saying 'I think I'll call this child Poggenpoel'!"
The man I was speaking to, a Mr Lingenvelder, glared as he replied:
"My son's name is Steggmann" (with the gg prounounced like the sound of a throat being cleared)
Well yes... my point exactly!
(and while I'm on a roll... why don't business design posters that fit their frames?)